Julian Cole – Strategy Finishing School


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Progress to a leadership role in strategy with the Strategy Finishing School.

The BIG-T Strategist model gives you a;

• Strong foundation in the strategy craft with 9 modules
• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership
The School includes lifetime access to;
• 80+ video lessons
• Private Facebook Group (1000+ members)
• Private mentorship groups
• Access to Julian Cole


The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

The Ultimate Course For Strategy Misfits

If you are…
A blindfolded strategy misfit who has never been taught the fundamentals of strategy
Looking to gain confidence in your process and role
Transitioning from another discipline to strategy and need some practical information
In a part of strategy where you’re dealing with the creative industry…

Master the skills of strategy needed at the 3 levels of your career

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

Learn whenever, wherever. Access all the content immediately.

You get access to all the content in the School right away.

No gated access or waiting for school to start.

The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.

Join a private community of world class strategists

Become a part of our private Facebook community, which consists of the other members of the Strategy Finishing School; a vibrant, trusted, and talented network of strategists that you can easily bounce ideas off with.

Save your time with templates you can copy/paste

You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.

You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.

A partner for your whole strategy career

All Strategy Finishing School members have lifetime access to the content, allowing you to always refer to the content throughout your career.

It was designed to help you at each stage with different content bespoke to that role.

The content in the school is also getting updated every year based on the new demands of the members of the Strategy Finishing School.

You’ll get industry recognized certification

When you complete the first chapter of the Strategy Fundamentals, you will get the Strategy Finishing School certification.

The certification is recognized by Chief Strategy Officers at leading companies around the world and has led to a number of members being hired into leading strategy roles.

Here’s what other strategists like you have gained after this course:

Unrivaled strategic ability confidence
Strategy work is seen as a centerpiece, not an afterthought
Extensive knowledge of strategy skills (comms planning, business strategy, and management) that leaves a massive impact on the company
A bigger, stronger network of trusted strategists that you can bounce ideas off and collaborate with

Course Modules & Lessons

Strategy Fundamentals

What is strategy?
Writing a strategy
Different types of strategy
Managing Downtime
Short Sharp Strategy
Who’s Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources
Kick Off Questions
Strategy Scrapbook
Art of Interviewing Clients
Evaluating Data Sources
Validating Problems/Insights
What are insights?
Insights vs. observations
Flipping Insights
Polishing Insights
Adding Tension
Creative Briefing
How to write a creative brief
Sacred Six Brief Template
Tactical Briefs
Single Minded Proposition
Biggest Mistakes With Creative Briefing
Giving Creative Feedback
Tips for Briefing Remotely
Brand Strategy
What is Brand Strategy?
Brand Frameworks
Brand Benefit Ladders
Brand Architecture
Brand Archetypes
Comms Planning
What is Comms Planning?
Consumer Journey Tools
Consumer Journey Mapping
Comms Framework
Comms Planning Questions
Tactical Briefing
Articulating An Idea
Idea Formula
Building Out An Execution
Campaign Ecosystem
Content Strategy (Annual)
Framework Factory
Innovation Checklist
Advertising Effectiveness
How Advertising Works
Cogs of Marketing Effectiveness
Mental And Physical Availability
Distinctive Assets
Category Entry Points
Different Types of Measurement
Creating a KPI Framework
Business Strategy
SWOT Analysis
Reading a Financial Report
Proactive Strategy
Growth Matrix
Business Strategy Models (Coming Soon)
Professional Development
Transitioning Into Strategy
Strategy Confidence
How To Get A Raise
Creating Your Pitch
Strategy Portfolio Website
Politics 101
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Designing Decks
Writing Presentations
Managing Planners
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Scoping Strategy
Being Strategy About Resourcing
Selling Strategy
Scoping Strategy
Being Strategic About Strategy
Proactive Strategy
RICK Sales Model
How Agencies Make Money
Strategy Sales Models (Coming Soon)
Sales Page:_


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