Heath Wilcock – Madvertorials


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For Copywriters And Ecomm Agency Owners:

Russell Brunson’s Personal Copywriter Comes Out Of Hiding For A Limited Time And Declares…
If You Want To Stupidly Bang-Out Winning Advertorials For Clients, Or For Your Own Offer, Then You’ll Want To Get My One-Stop Advertorial Training…
“This Training Shows You Soup-To-Nuts On How I (Heath Wilcock) Easily Write High-Converting Advertorials That Have Produced $10MM+ In Sales For Numerous Ecomm Brands…And Works Even If You’ve NEVER Written An Advertorial In Your Life!”
Attention: This Training Isn’t Cheap And Isn’t For The Faint Of Heart… It’s Very VERY Heathykins -Driven, Which Means You’ve Never Seen A Training Like It Before…
However, it IS for you, if you are…
A freelance copywriter looking to expand your copywriting expertise beyond just “one type” of copywriting which in turn can increase your VALUE and REVENUE!
An agency owner that works with ecomm clients and want to add advertorials to your services (…give this training to someone on your team and BAM… instant value added to your overall team!)
An ecomm offer owner looking to test new offers or expand your reach by jumping on other platforms such as native (i.e., Taboola, Outbrain, Revcontent, and more)… and want to know how to create advertorials the right way!
Filthy rich human being that loves to learn marketing and spend money willy-nilly…
If you fall into any of those categories listed above (especially the “filthy rich human”), then you’re in the right place, and my training is exactly what you’re looking for!

Dear friend:

If you want a horde of ecomm business owners BANGING on your door, sliding into your DMs, and replying to your emails…
…HOUNDING you to write advertorials for them… and easily charge said clients $1,000… $2,000… and $3,000 per advertorial… then this page will show you how.
Here’s the skinny — (in case you don’t care to read this entire page and want to scroll to the bottom and buy straight-away)…
…I’ve put together a “Heath reveals all” when it comes to how I research, write, and deliver winning ecomm advertorials to clients.

I’m calling it “Madvertorials!”

Yes, the training is “mad” in its simplicity and value, but to be honest, I chose “madvertorials” because it’s easy to remember and the domain was available. Win-win.

(Take that ChatGPT… didn’t see that weird shift coming, didya? Go eat code, I command you.)
OK, enough of the mumble-jumble “copy-ish” style of copy you’re probably all too familiar with…
Here’s the deal…
You’re probably thinking:
“Heath, why would you give away your advertorial secrets…?
Why not just take your secrets and keep making a ton of moolah?”
Great question [NAME OF PERSON READING]…
I’m putting out this “Madvertorials!” training for three big reasons:


There’s PLEEEEEENTY Of Work To Go Around!

There’s no denying it— ecomm business owners are BEGGING for more advertorials.
Because they are:
  • quick, easy, and 10X faster to test than writing a longform sales letter or VSL.
  • suuuuuuuper effective way to test new angles to see what works and then scale!

See, a huge majority of advertorials are ran on native platforms like Taboola, Outbrain, Revcontent, and more.

And native is booming like crazy… take a looksie:

…And that’s just running advertorials on native!

Ecomm business owners are also running advertorials (ecomm, lead gen, comparison and more)… on Facebook, TikTok, Snapchat, Instagram, Google, and YouTube!

It makes sense when you think about it…
People’s attention span is dwindling daily.
People are “scrollers” and “clickers” when they’re on their phone.
In other words, people are being transformed into: “get to it already!” buyers.
They’re not as patient as before.
That’s where advertorials come in.
They are the PERFECT “get to it already” article that educates, teases, and gets people to buy FAST.
That means there’s MORE work for you, fellow copywriter!


I’m not a “copywriter”!

Sure, I’ve been seen on numerous stages, teaching audiences on how I write sales copy…

But here’s the truth, miss Sally— I got into this copywriting game back in 2012 to pay the bills and support a family.

My background (and love) is in fiction.
I hold a bachelor’s and a master’s degree in English creative writing and fiction, respectively.
I write fiction.
I perform and teach improv comedy.

This is who I am. 

But for a while there, I was identifying as this copywriter and marketer because I finally “made it” and built a name for myself…
After grinding day and night, building funnels late into the night in my “office” (a desk and chair I had set up in our walk-in closet)…
…writing ANYTHING, saying yes to EVERYTHING, I eventually began to make a comfortable living without worrying about where my next paycheck was coming from.
The money was liberating. “I must be a copywriter,” I told myself, equating the money with “purpose.”
Don’t get me wrong. The money was nice.
Pretty soon, I was able to travel the US and in RV for three years and visit incredible places with my family…

But then that all fell apart…

I took on this identity as a copywriter and marketer.
But that’s not me.
I was denying The Real Heath™… the comedy/fiction writer.
So what happened next? 
It wasn’t pretty…
Last year, I had a world-ending burnout that launched me into therapy and even an ayahuasca journey to rediscover (and reconnect) with The Real Heath™.
I went into hiding…
I deleted all of my social media accounts.
I fired all of my clients.
I slept 2 hours a night and woke up before the sun rose to drive and scream in the car.
I didn’t eat.
I couldn’t think straight.
I was scared.
Since then, I’ve managed to build myself back up, and now I work exclusively with Russell Brunson of ClickFunnels as his Copy Chief.
It allows me a better balance where I’m able to work hard on cool projects with Russell while also writing and giving back to myself.
I’m in a much better place— physically, mentally, and spiritually.
And lastly…


I’m buying a house for the first time (sans wheels) and apparently there’s something called “closing costs”… aaaaaaand it’s a chunk-o-cash.

And as I mentioned in “reason 2,” I basically dumped everything I had in my savings to reclaim Heath.
It was worth it, for sure, but it put me back to “square one” in a sense.
To be honest, I wasn’t expecting this whole house buying thing to run so smoothly.
I thought I would have more time…
But nope.
It’s happening, and it’s happening fast.
(It’s a great thing actually— it put a fire under me to finally put out my first offer!)
With that said, I locked myself down, and did the thing I never thought I would do…
Put together an A to Z on how I write, wire-frame, deliver, and optimize advertorials!
With that said, when you say “yes” today, here’s a…

Sneak Preview Of Madvertorials! With Heathykins

In section one, I kick it off with a quick introduction, followed by teaching you the philosophy of advertorials, including why and how they work (…and why so many ecomm business owners want them)!

In section one, you’ll learn…

The 4 main types of advertorials that work practically for any offer, industry, niche, you name it…  (and the advertorial types I tend to gravitate to the MOST)

Why advertorials are in high-demand (without it dying down anytime soon), and why they work SO FREAKIN’ well, especially in today’s time of low attention span… 

My “Playboy secret” to transforming old ideas into new… (this is my naughty secret where I collect new ideas and hooks and use them for advertorials I’m writing today!)

Plus, my “Women’s World” method to writing powerful STORY-DRIVEN advertorials FAST (…if you’re in the supplement or weight loss niche, then you’ll love this)

Then, in section two, we dive right into the “meat” of the advertorial, where I pull back the curtain and show you the Heathykins way to writing high-converting advertorials.

In section two, you’ll learn…

My easy-peasy, no-brainer way of researching that’ll make the “research-averted” copywriter sigh with relief (note: advertorials are NOT VSLs nor sales letters, so the research is different… and 10X easier and faster)

The 4 “TRIED ‘N’ TRUE” high-converting headlines that work practically for any type of advertorial, whether its in lead-gen, ecomm, finance, supplements, you name it… (BONUS – you’ll also get my pdf SWIPE of headlines so you’ll never get stuck or have to “think” about what headline to use.)

The CONVERSION BOOSTING angles that work regardless of offer or industry! (Soooooo many copywriters “overthink” this part, with way too much research, thinking they need to find the most unique hook or mechanism… but what I show you in my training is a “rinse ‘n’ repeat” method that I use over and over for almost all of my advertorials.)

LEADS! And why I keep them no more than 250 words max… and how to bang them out faster than it takes to eat a sandwich. (BONUS – you’ll also get my pdf SWIPE of lead examples you can easily “swipe ‘n’ deploy”… with a lil’ bit of re-wording with our AI friend, ChatGPT.)

In section three, I show you how to put together the entire advertorial, like a delicious recipe, and send it off to the client with a bow.

In section three, you’ll learn…

My “paint by letters” method to wire-framing and structuring my advertorials that clients go NUTS for! It’s also one of the key factors in making me stand-out as the “go-to” advertorial wizard fella. (It’s so simple once you see it, but the results… plus the time and money saved… is ludicrous, and clients will pay you TWICE as much.)

What to do when the advertorial sh*ts the bed! (It’s OK, it still happens to me, too.) I’ll show you how to optimize an advertorial, including what to change and test first, second, and third.

Why being an “order taker” copywriter will send you to the copy gallows… never to be heard from again. I see so many copywriters make this mistake. However, if they were to take a little bit of extra time and think BIGGER than just a copywriter… and in the way I reveal in this section of my training… then I promise you’ll never run out of work ever again.

But Wait, There’s More!

FREE Bonus! In this bonus, I show you my real strategy on how I get and keep clients that are dying for advertorials, including:

Where I “hang out” to get MORE advertorial clients than I can handle. (And how the power of “No” eventually landed me working directly with Russell Brunson on all of his funnels)…

The “Whose Line Is It Anyway?” strategy that can help you score numerous high-paying clients that LOVE working with you. (THIS right here is one of the biggest levers to my success… and it has zero to do with being “funny”)

Why advertorials are HOT right now and almost all ecomm clients want them but don’t know “who” can write them… I’ll show you how to “pitch” your advertorial services without even trying.

The little known phrase to use when pitching clients that gets you in the door with your advertorial services! (This “overdeliver” strategy works like a charm, and you barely have to do more work.)

FREE DOUBLE Bonus! In this bonus, I write, in real-time, a FULL advertorial from scratch! In this bonus training, you’ll discover:

How I write a full advertorial from scratch in just 2 1/2 hours. (But you can probably do it FASTER because I’m the slow, “thinky” type of writer that tends to fight with ChatGPT:)

The celebrity voice I get ChatGPT to re-write my copy in… and why I tend to only use ChatGPT “some” of the time…

The moment I got spooked in the middle of the night while writing the advertorial… because I started to lose my mind a bit… but then I came back and was all good.

And sooooooo much more, including the small “nuance” copy techniques that tend to get overlooked, and how you can use them to your benefit!

This Next Bonus Training Is Nuts And So Valueable, I Was Going To Put It As The Upsell… But Then I Was Like, “Nah, I’ll Give It To Them For FREE!”

FREE TRIPLE BONUS! In this bonus training, I show you how to write and layout INSANELY high converting (and sexy as heck) ecomm sales pages! In this bonus training, you’ll learn:

My “LEGO Brick” ecomm sales page system that’s become my go-to layout that’s practically “rinse ‘n’ repeat” for any ecomm offer.

How I use direct response “sales letter tactics” for sales pages… while still looking modern and super friendly for all platforms!

How I wire-frame and give creative direction that products BIG emotion in the buyer to take action right away!

Why compliance convertsI’ll show you how transitioning a page from “non-compliant” and aggressive to compliant and safe… actually increased conversions like crazy. (And how you can do this for ANY brand and out-perform the dirty, aggressive pages out there.)

I can’t emphasize just how lucky you are right now to get my ecomm sales page training for free!

I’ve helped build and scale numerous ecomm brands with my sales pages… and now you can model what I do for your own clients or offer!

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