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Allan Dib – The 1-Page Marketing Plan Course

$35.00

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Description

START MARKETING WITH A PLAN THAT MAKES YOU MONEY

Forget random acts of marketing and the occasional windfall.

This course gives you the exact, no-BS know-how to implement a marketing plan that makes you money like clockwork.

YOU NEED A CLEAR, STRATEGIC, AND ACTIONABLE MARKETING PLAN

Random acts of marketing aren’t going to cut it.

Marketing your business without a cohesive strategy is costing you valuable time and money. Not to mention opportunity cost.

But I can teach you how to make each marketing action come back to you in dollars.

WITH A MARKETING PLAN ROADMAP, YOU’LL:

  • Feel confident and secure because you know exactly what to do and what to expect from your marketing efforts.
  • Free up space on your schedule so you can focus more time into the things that will move your business forward.
  • See consistent revenue flowing into your business, month after month because you have the right systems & messaging in place.

  BY THE END OF THIS MODULE, YOU’LL HAVE:

  • Laid the foundations for successfully marketing any business.
  • Gotten started with the 1-Page Marketing Plan canvas.

  TRAINING LESSONS  

  • Why It’s Always the Best Marketer That Wins
  • Why You Need a Plan
  • What is Marketing?
  • Direct Response Marketing: The Only Marketing You’ll Ever Need
  • The 1-Page Marketing Plan
  • The 1 PMP Implementation Canvas

  IN THIS MODULE, YOU’LL:  

  • Get clear on, research, and choose your target market.
  • Create a detailed yet practical client/customer avatar.
  • Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.

TRAINING LESSONS  

  • The Power of Niching
  • Stuff For Your People, Not People For Your Stuff
  • Understanding Target Market

  PRACTICAL LESSONS  

  • Create Your Avatar
  • Utilize The PVP Index for Getting Clear on Your Niche
  • The Spywork Worksheet for Efficient Research
  • The Successwise Survey Template for Understanding Your Audience
  • Fill Out Square 1 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • PVP Index Worksheet
  • Spywork Worksheet
  • Create an Avatar Worksheet
  • Create an Avatar: Successwise Example
  • Your Accountability Buddy Meetup Module 1

  IN THIS MODULE, YOU’LL:  

  • Develop a unique selling proposition & messaging that connects with your audience.
  • Craft an offer that converts.
  • Apply your messaging to the most important parts of your business.

  TRAINING LESSONS  

  • Connecting with your Audience
  • Developing a Unique Selling Proposition
  • Getting into the Mind of your Prospect
  • Crafting an Offer that Converts

  PRACTICAL LESSONS  

  • Messaging Research
  • How to Use the Language of your Customers
  • Get into the Mind of your Prospects
  • Test Your Messaging
  • Fill Out Square 2 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • Craft and Test Your Elevator Pitch
  • Copywriting Style Guide
  • The Market Research Matrix Worksheet
  • Branding Questionnaire
  • Messaging Matrix Worksheet
  • Accountability Buddy: Module 2 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Choose the right media channel for your business & lay the groundwork for success.
  • Craft a Super Signature that can generate thousands of dollars’ worth of business for you.

  TRAINING LESSONS 

  • Reach Prospects With Advertising Media
  • Select Your Advertising Media

  PRACTICAL LESSONS  

  • Prioritize Your Channels Worksheet
  • Content Strategy For A Year
  • Fill Out Square 3 in The 1-PMP Canvas

WORKSHEETS & RESOURCES  

  • Establishing Your KPIs
  • Media Channel Brainstorm and Prioritization
  • Your Media Selection Guide
  • Content Calendar Template
  • Accountability Buddy: Module 3 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Optimize your website to connect with your audience & stand out from the competition.
  • Create your cornerstone piece of content – the most important content you’ll ever produce.
  • Set up your CRM systems to track sales and prospects.

  TRAINING LESSONS  

  • Become A Marketing Farmer
  • Your Cornerstone Piece of Content
  • Your Marketing CRM System
  • Your Lead-Generating Website

  PRACTICAL LESSONS  

  • Choose A Marketing CRM
  • Fill Out Square 4 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • Website Checklist Worksheet
  • Create Your Cornerstone Piece of Content
  • Accountability Buddy: Module 4 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Create a “Super Signature,” the same kind that’s generated numerous opportunities for Successwise
  • Create your first 5 lead-nurturing emails, with proven templates and examples
  • Start applying “human-to-human” marketing in your business.

  TRAINING LESSONS  

  • The Mindset of a Marketing Farmer
  • Nurture Your Leads Through Human-To-Human Marketing
  • Conversation Leads To Conversion

  PRACTICAL LESSONS  

  • Fill Out Square 5 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • Lead Nurturing Framework
  • Anatomy of an Email
  • Examples of Successwise Lead Nurturing Emails
  • Headlines Help
  • Examples of Successwise Welcome Emails
  • Super Signature Guide
  • Marketing Coordinator Sample Ad
  • Accountability Buddy: Module 5 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Implement important steps and tools to optimize your sales process for quality conversions.
  • Raise your prices with confidence, and still remain competitive in the market.
  • Begin educating your clients or customers before they buy, so selling becomes a breeze.

  TRAINING LESSONS  

  • Sales Psychology and Pre-Framing
  • The Sales Appointment
  • Closing The Deal
  • Pricing and Packaging

  PRACTICAL LESSONS  

  • Fill Out Square 6 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • Discovery Call Questions
  • Pricing Your Offering
  • Example Sales Responses
  • Behind the Scenes at Successwise
  • Accountability Buddy: Module 6 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Use the Voice of Value worksheet to determine how you’ll locate, communicate and resonate with your tribe.
  • Incorporate key tools and systems in your business to create an experience your clients or customers will want to stay loyal to.

  TRAINING LESSONS  

  • Develop Your Tribe Raving Fans
  • Use Technology to Deliver a World Class Experience
  • Build Business Systems

  PRACTICAL LESSONS  

  • Fill Out Square 7 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • Becoming A Voice of Value
  • Mapping Out Your Customer Experience
  • Create A Business System
  • Example Successwise Systems
  • Accountability Buddy: Module 7 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Implement five simple strategies to generate more sales from existing clients and/or customers.
  • Use a quick & easy email and letter campaign to reactivate lost customers.
  • Optimize your current business goals and metrics.

  TRAINING LESSONS  

  • Sell More To Existing and Past Customers
  • Working with Ideal Customers
  • Metrics and Goals

PRACTICAL LESSONS  

  • Fill Out Square 8 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • How to Implement a Reactivation Campaign
  • Establishing KPIs
  • Accountability Buddy: Module 8 Worksheet

  IN THIS MODULE, YOU’LL:  

  • Start developing ways to incentivize your network to give you consistent referrals.
  • Nail down exactly what you want your business to be known for.

  TRAINING LESSONS  

  • Arm Your Referral Network
  • Build Your Brand

  PRACTICAL LESSONS  

  • Fill Out Square 9 in The 1-PMP Canvas

  WORKSHEETS & RESOURCES  

  • Build Your Referral Strategy
  • Accountability Buddy: Module 9 Worksheet

  BY THE END OF THIS MODULE, YOU’LL HAVE:  

  • Have completed your 1-Page Marketing Plan and be ready to implement it in your business.
  • Understand the big picture marketing cycle and how it will drive your business’s growth for years to come.

Sales Page:_https://successwise.com/1pmpcourse/

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