Roland Frasier – Exit Ready Platinum


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The Numbers Are Staggering…

An estimated 80% of businesses that attempt to exit will never sell…

And of the 20% of businesses that do sell, many of them will never sell for a purchase price remotely close to what they are actually worth

Forbes, BizBuySell, and several other reputable sources report some of the top contributing factors for these tragic numbers include seller mistakes, setting the wrong asking price, and having poor terms.

While I agree with those contributing factors, I think there is an even bigger problem that most sellers never realize they have, because an exit doesn’t start when you think about selling your business…

You Are Always Exiting Your Business, Even If You’re Not Selling It…

The truth is that every business owner is always working on an exit, in one way or another, whether it’s on your terms or not.

In fact, there are 5 main exits that you must master if you want to get a maximum valuation for your business.

Being “Exit Ready” doesn’t mean you have to be actively selling your business, it’s about strategically and methodically positioning your business to be ready for an exit, if and when you choose…

But the vast majority of business owners are oblivious to these critical exits and unknowingly sabotage their ability to sell for a premium price and their potential to sell at all…

So ask yourself these questions…

  • Do you want to have the ability to clearly identify the right time to exit any business and be confident you can sell for the maximum price?

  • Are you ready to “cash out” and want to collect the full value of the business you’ve invested in for several months or years?
  • Are you ready to eliminate the risk of continuing to maintain ownership of your business and want to get maximum value right now?
  • Do you have the desire to work with a new start-up or jump into a new venture and want to exit your existing business to fund your new venture?
  • Does the idea of selling your business and remaining involved as a senior consultant, advisor, or operations sound appealing?
  • Want to take the quickest path to successfully exiting your business without making major mistakes along the way?
  • Do you feel overwhelmed, confused, or frustrated with all the details of an exit and need a simple roadmap for each step of the process?

If you answered “YES!” to any of the questions above, then what I’m going to share with you next will help you understand why the next move you make could be the most important decision you ever make in your business because…

This Is Your Personal Invitation To Join Us For Our First 8-Week Personalized Coaching Program To Help You Master The Exit Ready Process…

Starting In January, 2023 we’ll be launching our FIRST 8-Week Personalized Coaching & Certification Program, plus, the most complete masterclass training series that we have ever been produced, to give you everything you need to help you structure your business, position yourself with strategic advantages and be in a position to confidently sell any business for a maximum price to the right buyer!


The EXIT READY Platinum + Certification Program

The FIRST EXIT Ready Platinum

& 8-Week Coaching Program

This Is A Once-In-A-Lifetime Opportunity To Be The First To Gain Access To The Complete 68-Part Exit Ready Platinum + Certification Program And Join Us For An Intensive 8-Week Exit Ready Coaching Experience…

Join The Exit Ready 8-Week LIVE Coaching Program with Roland Frasier

Starting January, 2023!

This hands-on coaching program will take you through every step of Roland’s exit process from preparation and planning to a successful exit, regardless of where you are in your business today.

Every step of the Exit Ready process is broken down into clear actionable tasks that will allow you to prepare your business for a successful exit with the highest valuation, strategic advantages, and perfect positioning in the marketplace.

In the Exit Ready Platinum + coaching program, you’ll get instant access to the complete 68-part Exit Ready masterclass course and 8-weeks of personalized mentorship to guide you through your implementation of each step.

Plus, you’ll have the ability to receive an official Exit Ready Certification!

  • Prepare Yourself For Profitability

    Successful exits do not happen on a whim or by chance, they require proper planning. So, whether you are ready to sell your business now or want to be Exit Ready when the time is right, this will set the foundation for your success.

  • Maximize Valuation & Multiples

    Getting the maximum value for your company is more of an art than an exact science. We’ll help you identify the greatest points of leverage and most impactful opportunities to secure maximum value in your business while avoiding the common pitfalls that many sellers fall victim to without knowing it.

  • Avoid Mistakes & Gain Clarity

    Understanding the critical elements that result in a successful exit will give you the clarity you need to create your exit plan and execute it effectively. we’ll be by your side every step of the way to help you design the right plan and execution path.

  • Personalized Mentorship

    Get expert guidance as you complete each module of the Exit Ready masterclass training to help you make critical decisions, navigate through options and set targets specific to your business and plan. Having an experienced mentor to help you analyze, plan and execute is the difference between frustration and excitement.


Here’s What’s Included In

Exit Ready

The Exit Ready masterclass, facilitated by Roland Frasier, is strategically segmented into 8 modules, each covering a specific area of focus. Each area of focus is covered in full detail with easy-to-follow instructions on how to implement each vital step. Additionally, you’ll have LIVE support provided each week during the Exit Ready LIVE coaching sessions. In 8 short weeks, you’ll have a complete understanding and a clear path for your business or to help anyone confidently become Exit Ready.

Week 1 – Module 1

Understanding Exits & Multiples

In this module, we’ll take a deep dive into truly understanding how multiples work and the driving factors behind a successful exit. You’ll learn how to properly find your multiple and how to set the foundation to ensure you hit your target valuation.

Week 2 – Module 2

Optimal Structures And Maximum Valuations

In Module 2, you’ll learn how to effectively identify gaps, opportunities and critical changes you’ll need to make to give your business the optimal structure for the highest valuation possible as we go through the entire Exit Ready process.

Week 3 – Module 3

Enhancing The Experience

The customer experience does more than drive repeat business and encourage referrals. Businesses with better customer experiences have up to 5.7 times higher valuations! It’s one of the most underutilized exit factors that can significantly increase your valuation. In Module 3, you’ll learn how to effectively leverage the customer experience so that it directly increases your valuation.

Week 4 – Module 4

The SPV Model

In module 4, we’ll break down the SPV Model and ensure your business has every element in place. Leveraged Sales, Bankable Profits and Transferrable Value each play a significant role in getting your business “Exit Ready” and we’ll walk you through each step of the implementation.

Week 5 – Module 5

Exit Ready Operations

Buying a business can pose a fair amount of risk and businesses that mitigate risks sell faster and for premium prices. In Module 5, we’ll assess these risks from operations to reporting financials and hand you the step-by-step blueprint for putting Exit Ready operations in place.

Week 6 – Module 6

ACW Criteria For Exits

In module 6, we’ll cover the quickest way to ensure you have every potential gap covered by understanding how to leverage micro M&A for growth in preparation for your exit. Making one important move can easily give you a significant increase in your valuation and we’ll show you exactly how to do it.

Week 7 – Module 7

Planning Your Exit Correctly

In Module 7, we’ll cover the key considerations for a successful exit, operational planning that will help you avoid disaster, what to do in advance of your exit and what you should stop doing with adequate time before your exit. This is one of the important steps in the exit process and where we will identify any potential problems as well as opportunities in advance.

Week 8 – Module 8

Buyers & Executing Your Exit

In module 8, we’ll help you identify and overcome what stops 80% of businesses from selling and join the small percentage of high-value businesses that experience a successful exit. We’ll cover every detail from finding the right buyer, to assessing your multiple (and whether you can get more) to choosing the right transition and exit process for you.

Exit Ready Is The Most Complete Exit Strategy Blueprint You Will Ever Need

Here’s some of what you’ll learn: 

Strategic Advantages

  • Discover the 10 master strategies (complete with specific data-based numbers) that the most valuable and successful companies use to consistently command above market premiums when they sell…

  • Take a deep dive into industry sub-niching allocations that drive massive swings in the multiples that potential buyers and investors use to determine how to price their acquisitions and investments in your company.
  • Hone your exit timing to determine the perfect time to take your business to market to receive the highest value…
  • Understand the “goose and eggs” business meta-structure that allows you to turn your business exit into 3 or more separate exits while allowing you to maintain control over key assets and personnel that can create a perpetual exit machine continuously spinning off new exit opportunities
  • How to launch a brand/founder differentiation strategy that improves brand and founder equity while increasing salability…
  • How to drastically increase profit-cost spreads to outperform industry margins in any business via “PCC Shifting”…
  • Which KPI dashboards you MUST introduce and monitor to create and maintain an exit-ready business…
  • The 10% rule, Rule of 40 and other key ratios that the most salable businesses maintain and that key acquirers and investors look for when making buy and invest decisions…
  • The “EPO Team Structure” and 18 different must-have team members you cannot live without as you negotiate the business sale minefield…

Financial Maximizers

  • How to leverage the SPV Model + how to create Transferable Value so you will have the option to sell your company at the best price when and if you decide…

  • Discover the method that investors and buyers use to value businesses and how to hack the valuation process to maximize your business’s worth…
  • How to find your “number” that gives you enough money to exit, retire, pursue new business opportunities or move into entrepreneurial investing – you’ll learn how to calculate your number and be absolutely positive that you hit it
  • Master over 50 little known “valuation amplifiers” used by elite industry insiders that can add tens of millions to your business valuation…
  • Unleash the power of recurring revenue to radically increase total exit value and understand why you MUST add at least one component of the 9 types of MRR/ARR to your business…
  • How to instantly increase valuation by an average of 180% for almost any business without selling a single additional dollar of products or services or making any additional profit…
  • 20 little known leveraged sales strategies to radically increase profits and valuation…
  • 63 profit optimizers across 6 categories guaranteed to significantly increase bankable profits and exit value…
  • How to create a financial framework to permit future-paced profit-multiple valuations that can add tens of millions to your final exit price…
  • Advanced tax and structure strategies that ensure you keep the largest possible amount of the exit price you receive whenever you decide to sell…
  • Master all 22 “multiple drivers” that can substantially increase the profit multiplier that buyers and investment bankers will apply to your business to determine a final exit valuation.

Operational Advantages

  • How to Master The 5 Exits of an Entrepreneur to build a better business and escape the dollars for hours and “dancing bear” trap for good…

  • Discover how to “Exit the Org Chart” so you never have a job title or job description and therefore always have a business and not just a job…
  • Learn why most entrepreneurs are working “in” or “on” the business and why it’s most important for you to work ABOVE it…
  • Understand the interplay between service productization and product standardization and how to balance them to permit over-indexed scale in any entity…
  • How to design, curate and measure CX to generate up to 5.7X higher valuations than prevail in your current industry….
  • How to design and implement a Product Range Architecture like Steve Jobs and Alfred Sloan to streamline product and service offerings, simplify your business and skyrocket sales and value
  • Introduce Cross-Training and Responsibility Matrices to reduce labor stress-points, reduce acquirer risk and ensure productivity continuity across all key roles within your company…
  • How to sell your business and keep it too, using advanced recap and financial instruments usually reserved for multi-billion-dollar global conglomerates…
  • 10 processes you MUST run AT LEAST 2 to 3 years before you plan to exit and 8 critical mistakes that you absolutely must immediately stop making…
  • The 5 different exit transactions and 4 separate processes available to any seller and which ones to run to achieve specific objectives for exiting…

Insider Strategies

  • Learn how a distributed cap table strategy can create multiple investment opportunities and key personnel equity incentive opportunities without ever diluting your interest in your primary business…

  • Discover how ESG, DEI, and similar programs can open up your business to completely new categories of investors and buyers that most other would-be sellers never have access to…
  • How to build the 2 major types of boards that create multiple buyer, exit and investing opportunities while increasing the appeal of your business to strategic and financial buyers…
  • Why awards and accolades improve acquirer interest and open channels to multiple categories of buyers that companies that do not pursue recognition campaigns never even see…
  • Learn the “Nike Reebok Paradox” that can make or break your business and mean the difference between becoming an industry icon or a forgotten asset in the footnotes of a private equity investor’s failed investment statement…
  • Why the most valuable businesses on the planet all use micro-M&A, integration, and conglomeration strategies to collapse time and predictably out-scale and outgrow their competition in any market.
  • How to use EV Acquisition Arbitrage to acquire businesses as “tuck-ins” to your current business at very low prices and instantly achieve 2-10X valuation increases on those assets the day they close.
  • A proven 4-step buyer identification process to ensure you reach the full universe of potential acquirers for your business…
  • The complete 24-step exit timeline and step-by-step process from ideation of exit to closed transaction and receiving your final payment from the buyer.

Exit Ready Platinum

Here’s what you’ll get: 

  • The Complete 68-Part Exit Ready Masterclass (Value $5,000)

    A comprehensive 68-part Masterclass training that walks you through every step from preparation and planning to a successful exit.

  • 8-Week LIVE Exit Ready Coaching Program (Value $10,000)

    Get weekly LIVE coaching with Roland and his team to help you get prepared, structured, and confidently exit with a maximum valuation.

  • Roland’s Complete Exit Ready Template & Resource Vault(Value $2,000)

    Get instant access to every template, document and resource Roland uses for your own exits.

  • The Exit 1/2 Day Consult Blueprint Workshop (Value $997)

    Watch over Roland’s shoulder as he breaks down his complete 1/2 Day Exit Consult Blueprint.

  • 216 Deal Funding Strategies (Value $200)
  • All 4 Rare Bonus Intensives (Value $3,988)
  • 5,690 Family Offices, Private Equity Funds, Angel Investor Groups, Venture Capital Groups, and Investment Bankers Database (Value $5,995)
  • Lifetime Access To The Exit Ready Private Community (Value Priceless)

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