[Instant Download] Intensive Positioning Training Program 2021 by Marty Marion


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About Me: Marty Marion

With close to 40 years of experience as a principal and senior executive of two of the world’s largest advertising and marketing agencies (think ‘Mad Men’ in the heyday of advertising), and having consulted to and directed highly successful brand positioning, strategic planning and digital marketing programs for agencies and major brands in almost every niche, I have a unique expertise in brand positioning strategy that can make a huge impact on your bottom line. And I’m ready to share it now with you.

I am the author of The Positioning MatrixTM, the world’s first mathematical model for creating a Positioning Platform, and I virtually invented the science of applied de-positioning for advertising and marketing. I’ve been using this successfully for the benefit of my private clients for years, and now it’s available for you and your brand, consultancy or agency (and your clients too!).

Here’s Just Some of What You’ll Learn (and there’s a lot more!) and a Few of the Immediate Benefits You’ll Get:

You’ll Learn To Create Higher Converting Ads at Lower Costs and Higher ROAS Than Ever Before:

Using Positioning Science, your ad headlines, content, images, calls-to-action and all message touch-points will reach deeper into the mind of your most highly qualified targets and actually compel them to take the actions you need them to take.

This reduces CPC (often by huge margins) and increases both CTR and conversions dramatically. The benefits run from Top-of-Funnel right through conversion.


You’ll See Insane Increases in Search Ranking, CTR & Conversion Rates:

I’ll teach you how to strongly and immediately reinforce and drive home your positioning AND de-positioning from search through the moment your targets hit your site or lander, and your conversion rates will absolutely increase.

When conversion rates increase, cost of acquisition goes down, AOV goes up, and you start the ‘stimulation’ and ‘retention’ phases much more quickly, increasing LTV significantly.


You’ll Close Higher Value Clients More Quickly Than Ever Before:

You’ll learn how to create your own Category Class to quickly establish that YOUR agency, brand, products or services will ABSOLUTELY solve your targets’ needs, resolve their pain points, and fulfill their desires… AND that your competitors can’t.

You’ll learn the most serious strategies and tactics to leave your competitors in the dust.


Lesson 1: The Core of Positioning, De-Positioning & Competitive Advantage

YOU’LL LEARN: What is Positioning; What is De-Positioning; A New Model of Understanding Competitive Advantage; What Every Leading Brand Does The Same; The Core Tools of Positioning Masters.

Lesson 2: The Positioning Platform & The Positioning Matrix™

YOU’LL LEARN: What is the Positioning Platform and How is it Used; The Structure of a Powerful Positioning Platform; The Positioning Matrix™ and How is it Used; Why the Positioning Platform is so Critical for Advertisers and Marketers; What are the 4 Essential Elements; What are the 4 Marketing Environments; What are Hybrid Marketing Environments; Completing the Positioning Matrix and Weighting the 4 Essential Elements.

Lesson 3: Introduction to Creating a ‘Category Class’

YOU’LL LEARN: What is a Category Class; Why Creating a Category Class is the Most Powerful Tactic for Positioning and De-Positioning; Different Types of Category Classes; Why USPs, Niching Down, and the ‘Big Idea’ Lead to Failure; A Review of Category Class Examples, and an Analysis of Why They Work.

Lesson 4: Using Doubt & Dissatisfaction to Power Category Classes

YOU’LL LEARN: Using Doubt and Dissatisfaction: The Only Two Tactics to Move Your Targets From the ‘Old’ Way (Your Competitors) to Your Way; The Question Tactic to Stimulate Consideration; Real Life Examples Of Doubt And Dissatisfaction In Advertising.

Lesson 5: Brand Positioning Ladders and the Variance of Positioning Influence

YOU’LL LEARN: The Brand Preference Ladder; The Ladder of Influence; Relative Power of Different Types of Influences and Influencers; Why Personal Experience is Critical and How to Generate it; The Four Types of Needs and Desires That Control the Buying Decision; How To Accelerate Consumers and Clients to Make Buying Decisions.

Lesson 6: Part 1 of Controlling Your Targets’ Decision-Making Process

YOU’LL LEARN: Why Problem Recognition is the Key to Consumer and Client Buying Decisions; How to Stimulate Problem Recognition Faster and Decisively; The 4 Categories of Needs, Pain Points and Desires; How to Insert Your Brand Into the Consumer and Client Decision-Making Process; What is the Beauty Contest Effect and How to Win It.

Lesson 7: Part 2 of Controlling Your Targets’ Decision-Making Process

YOU’LL LEARN: Inducing the Client Decision-Making Process; Information Discovery vs Consideration; Overcoming Pre-Conceived Beliefs; How Consumers and Clients Perceive Risk and Cost in Every Buying Decision, and How to Play This to Win; Real Life Ads That Control the Consumer and Client Buying Decision.

Lesson 8: Part 3 of Controlling Your Targets’ Decision-Making Process: Using ‘The Two Movers’

YOU’LL LEARN: Advanced Exploration of The Two Movers; How Doubt and Dissatisfaction Are Used by Major Advertisers to Control Their Markets and De-Position Their Competition Effectively.

Lesson 9: The Positioning Venn and The Sweet Spot Venn Systems

YOU’LL LEARN: Why Current ‘Brand Lifecycle’, ‘Brand Building’ and ‘SWOT Strategies’ are Wrong and Dangerous; Using the Positioning Venn System to Identify Your Ultimate Positioning and De-Positioning Opportunity; How to Make Sure You are Not Overlapping Your Competitors’ Positioning; How to Use the ‘Sweet Spot Venn’ to Identify Where You Must Emphasize De-Positioning Over Positioning.

Lesson 10: Marty’s Private Client Positioning Workflow

YOU’LL LEARN: A Step-by-Step Walkthrough of Marty’s Personal Positioning and De-Positioning Workflow; A Detailed Explanation of Why You Need to Work Backwards, From the Outside-In to Win; The Exact Order of Steps You Need to Take to Craft Your Positioning Platform and Messaging to Eliminate Your Competitors – and a Real Life Walkthrough With a Special Guest.

Lesson 11: Preparing to Create, Market and Message Your Own Category Class

YOU’LL LEARN: The Concepts of Binding, Un-Binding, and Re-Binding; Why Micro-Perceptions and Micro-Experiences Control the Buying Decision, and How to Integrate These Into Creating and Messaging Your Category Class Effectively.

Lesson 12: Brand Positioning Traps and How to Avoid Them

YOU’LL LEARN: An Exploration of Positioning Traps and How to Avoid These Very Common Mistakes; Discussion of the Brand Extension Trap (and a Real Life Example); Dissection of the Tagline Trap (One of the Most Common and Harmful Mistakes Even Big Brands Make).

Lesson 13: Segmentation Strategies and Tactics for Positioning Power

YOU’LL LEARN: The True Definition of ‘Segmentation’ – It’s Not About ‘Targeting’; How Segmentation Improves Every Aspect of Your Marketing and Advertising; How Data-Driven Segmentation Saves Agencies and Brands Time and Money and Increases Both AOV and LTV; 13 Segmentation Models to Choose From (You Need More Than One); Creating and Using the ‘Preference’ Tactic to Achieve Your Most Critical Segmentation Data; Q&A Session

Lesson 14: Strategies & Tactics for Acquisition & Conversion

YOU’LL LEARN: A Step-by-Step Dissection of Acquistion and Conversion (and They are Not What You’ve Been Taught!); A Breakdown of How to Use Positioning and De-Positioning to Increase Acquisitions and Conversions, with Real Life Examples.

Lesson 15: Strategies & Tactics for Stimulation of Purchasing

YOU’LL LEARN: A Complete Breakdown of the Concept and Importance of Stimulation Strategies and Tactics to Increase AOV and Lifetime Value, as well as the Frequency of Purchase Activities.

Lesson 16: Positioning For Retention and Increasing LTV

YOU’LL LEARN: What is the True Definition of ‘Retention’ – It’s Also Not What You’ve Been Taught; Why Retention Failure Can Kill Your Brand, Service or Agency, and How to Avoid This; How to Plan for Maximized Retention and Maximized LTV From Day One; The Ultimate Secret to Maximizing Retention You’ve Never Heard Of.

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