Alex Cattoni – Own The Inbox Challenge


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Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign – In Just 5 Days

Alex Cattoni – Own The Inbox Challenge


Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.


Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.


On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!


This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.


Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.

About Alex Cattoni

Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.

After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.

That’s why in 2019 I launched the Copy Posse — a boutique agency, online academy, and now 180,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.

My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.

Own The Inbox In Just 5 Days

In this self-study video training program, I’m going to teach you the foundational skills and highly-coveted strategies for writing an email marketing campaign that will boost your open and click rates, sell more products and services, and turn your subscribers into serious fans.

Before this, the only way to get access to this level of email training from me was through my exclusive live coaching program, the Copy Posse Launch Pad, which costs thousands of dollars to enroll…

But y’all already know I’m not charging ya that much…

When you join the Own The Inbox Challenge today, all you’ll pay is ONE easy payment of $197.

That’s right. For just $197, I’m giving you my step-by-step process and proprietary frameworks that I personally follow for every single email campaign I design and write…

Along with access to the Copy Posse and your fellow Challengers through our private Facebook Group.

The value of this challenge alone is over $2000 and, to be honest, I really should be charging more for this exclusive email marketing training…

Afterall – I charge $1000/hour for one-on-one strategy sessions and in the Own The Inbox Challenge, you’re getting over 10 hours of training with me and that doesn’t even include the special bonuses I’m throwing in (more on that in a moment)…

Am I nuts? Definitely a little.

But here’s the thing…

I want to make this as accessible as possible to rad copywriters all around the world…

Those of you who are fiercely committed to using your copy powers of persuasion to sell products and services that genuinely help people…

And make the Internet a better place.

You see, it’s my mission to empower and inspire copywriting that is heart-centered, empathetic, and 10000% authentic so that there are fewer boring, impersonal, and douchey emails in your inbox. We’ve all had enough of those…

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