Your message is your moat.
Some businesses suffer from lack of messaging:
“We do SEO for local businesses!”Most businesses struggle along with weak messaging:
“SEO is crucial for local businesses!”But thriving businesses know to develop strong messaging:
“You shouldn’t have to wait 3 months to know if your local SEO strategy is working.”
Because the world’s best copywriting can’t make weak messaging strong.
After all, copywriting only works if you have messaging worth writing copy about.
This course gives you the system to generate differentiated messaging that grabs attention – and holds it.
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I’ve helped 200+ companies find and implement messaging that led to serious growth.
But it’s not because I’m talented.
It’s because I have a Messaging Clarity System.
It usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the “epiphany-inducing” workbook, for a (very) low price.
If you just follow the steps, you’ll have the exact words to use across:
– Sales
– Content
– Marketing
By the end, you’ll discover that if you have strong messaging, your copy almost writes itself.
And that’s why your message matters most.
“The most value-per-minute of any course I’ve ever taken.”
When it comes to marketing, copywriting, and branding, my entrepreneurial confidence tends to go out the window.
And as a service-based solopreneur, my confidence is everything.
This course helped me in three specific ways:- I got to identify the needs of my target clients by clarifying my market.
- I used this clarity to focus my language and the information I share.
- I crafted a clever message that’s exactly on-brand for me and my work, and I’ve been having great fun and getting great results with this message already.
All of this adds up to unshakeable confidence and fun, effective marketing.
I can honestly say that my perspective on marketing will never be the same after this course.
I feel immeasurably more skilful and I actually look forward to marketing now.
– Stephanie Keiko Kong, Founder
The Messaging Clarity System will extract all the relevant insights from your brain, and transform them into hard-hitting messaging that educates and captivates.
This system is the result of years of research, refinement, and rigorous “live rounds” field-testing with 200+ companies from across the globe.
And now – it just works.
It turns your best insights into business assets.
“This course should be a prerequisite for every entrepreneur.”
If you’re an entrepreneur and you haven’t taken Massage Matters Most, what are you even doing with your life?
But seriously, Alex teaches you how to differentiate and master your messaging so it practically does the selling for you.
And don’t miss the chance to grab a 1:1 spot with Alex before he’s booked solid. His real-time feedback is absolute gold.
This course should be a prerequisite for every entrepreneur.
Before the course, I had a vague idea about my messaging and felt a bit lost talking about what I do. Now I have a clear lens to communicate every single piece of my marketing and sales.
Alex consistently shows how it should be done on every platform, and his course is no exception.
I’ve taken a lot of courses over the years (and abandoned my fair share). Alex’s quick, engaging, and example-packed videos make finishing a breeze.
If you’re posting on LinkedIn as a business owner, this course is a must and will help you nail your POV.
What you get from Message Matters Most:
Impactful content messaging
Rise above the “tips & tricks” noise.
You’ll get a ready-to-post Opinion Bank of powerful perspectives that don’t just add value, they change your customer’s belief systems.
Never fumble over your words again.
You’ll get your:
